When every live match matters, slow identity checks kill momentum. 10CRIC introduced Instant ID Activation — a secure, automated verification flow that lets eligible users start betting within minutes. This case study explains the challenge, the solution, the user-facing features, how it was implemented, the outcomes, and key takeaways for operators.
10CRIC faced a classic onboarding problem for betting platforms:
A great number of users dropped out of the funnel between sign-up and verification, particularly when they sought to place a live event bet.
Classic KYC processes took hours to days — too lengthy for customers eager to make a first bet.
Constant "what's my status?" questions drove up operating expenses.
Identification verification needs to be trustworthy for AML, fraud protection, and regulatory requirements — which too frequently clashes with frictionless UX.
Decreased first-bet conversion, lost revenue on live markets, and an overworked customer service team.
10CRIC developed a risk-based, automated identification verification process known as Instant ID Activation. The strategy struck a balance between velocity and security:
Automated document and selfie capture using OCR and liveness detection.
Third-party verification APIs to verify IDs, perform watchlist checks, and provide risk metadata.
Real-time decisioning engine that provides temporary activation for low-risk users with conservative betting limits.
Borderline or flagged case manual review queue with explicit temporary limits and messaging to users.
Transparent UX that informs users immediately of their status and what they can do next.
This enabled the vast majority of bona fide users to be checked and begin betting in minutes, with strong controls in place for riskier instances.
To minimize friction and maximize first-time success:
Easier registration followed immediately by camera-assisted ID and selfie capture.
Edge detection, glare alerts, re-capture cues, and immediate quality checks to enhance first-pass acceptance.
Simple actions (blink, short video) verify the individual is live and is the ID holder.
"Immediately verified — bet up to ₹X" messaging provides real-time value with secure limits; complete KYC opens up greater limits.
Live messages like "Verified — you can bet now" or "Under review — we reply within 24 hours" alleviate fear and support requests.
If OCR doesn't work or documents have expired, the flow provides directed manual upload and simple support links.
A phased process minimized risk and enabled fast iteration:
Establish acceptance thresholds, tier limits, and decision rules. Choose reputable KYC and liveness suppliers with good SLAs.
Deploy mobile capture UI with camera helpers. Integrate KYC API, watchlist screening, and face-match services. Construct decision engine for instant/provisional activation.
Deploy to a small fraction of new users. Track first-pass uptake, false positives, and risk indicators. Tune thresholds and messages based on telemetry.
Roll out to all new registrations. Deploy dashboards for verification KPIs and fraud indicators. Automate limit increase for fully verified users.
Security and compliance: TLS on uploads, encrypted storage, auditable logs, and retention policies that comply with local regulations.
(Representative results; substitute with your actual metrics for reporting.)
cut from days to less than 10 minutes for automatic cases.
+40–50% increase upon rollout.
Reduced by ~55%.
cut by ~60%.
tractable — about 10–15% of submissions (those marked for extra scrutiny).
no appreciable growth when provisional limits and monitoring were implemented.
Qualitative results: happier users who can respond on live-event impulse, less frustrated support escalations, and better revenue capture on high-speed markets.
Instant ID Activation on 10Cric shows rapid, automated identity verification. When coupled with a risk-based decision engine and clear UX, it is not only possible but also beneficial for betting sites. The appropriate balance of capture UX, trusted KYC providers, temporary activation with restrictions, and open communication achieves conversions without compromising compliance.
